Logo Design
Creating logo designs and branding concepts are most similar to making a piece of art. The basic concept for a logo is to successfully convey a message through a simple, attractive and concise use of symbolism and words. Being a purist at heart, I follow the design philosophy which states: “A logo is only successful if it can portray meaning in a naked one color format.” All of the logo designs below were created first as black and white symbols where the colors, fonts and taglines were later added during the branding process. All of my logo and branding concepts are created after speaking at length with my client about their business, what they are trying to portray and what visual preferences they have.
